Packaged Bars! Your go‑to solid bar for neutralising brass, brightening blonde or grey hair, and doing it all plastic‑free. The Tangie Purple Fixtone Shampoo Bar is specifically crafted for colour‑treated blonde, natural grey, or pool‑exposed hair. Formulated with lemon and lime essential oils plus toning pigments D&C Violet #2 and gentian violet, it lifts yellow undertones and restores vibrancy—without harsh sulfates or a plastic bottle. Research backs the use of violet pigments to neutralise warm / yellow tones in light hair. Key Ingredients & Benefits: Sodium Lauryl Sulfoacetate (SLSa) – A very mild, coconut‑derived surfactant that lathers without stripping hair’s natural oils. Coconut Oil – Gently cleanses and supports overall hair health. Cocoa Butter – Conditions and helps restore softness and resilience. Lemon Oil & Lime Oil – Bright, uplifting citrus essential oils that complement toning action and add clean scent. D&C Violet #2 & Gentian Violet – Violet pigments that counteract yellow/brassy tones and support cooler, brighter hair. Water – Vehicle for activating the bar into a rich lather. Retailer Advantages: Package‑free format builds on the zero‑waste movement—perfect for refill stations, eco boutiques, and conscious beauty sections. High shelf impact thanks to vibrant bar colour and premium positioning—ideal for salons, spas, colour bars, and natural grocery stores. Compact & long‑lasting: solid bar format uses less space and offers excellent cost‑per‑use, making it a smart margin item. White label / private label friendly: supports custom branding for retailers seeking exclusive formulations. A must‑stock for haircare specialists managing blonde, grey, highlighted, or chemical‑treated hair programmes. How to sell it in‑store: Position as a “once‑or‑twice‑a‑week toning bar” for blondes and greys. Encourage bundling with a brightening conditioner or a refill zero‑waste display. Remind shoppers that this formula replaces bulky bottles and supports environmentally conscious routines. Note to Buyers: While the toning pigments are effective, usage frequency depends on hair porosity and exposure. Ensure proper rinsing to avoid over‑toning. (Education tip: use once every 1–2 washes for most blonde/grey hair.)